I found this cool product design for Coca-Cola bottles to become more sustainable. The design is square to make it more space efficient during transportation. The designer also proposed that the bottle be collapsible like an accordion for more space in recycling bins. Check out the website here.
I have never taken a class throughout my years in school that has changed my values as much as Communicating Sustainability from Deb Morrison at the University of Oregon. When I enrolled in the class I did not know what sustainability really meant nor did I care about environmental responsibility. After amazing speeches, class research and the recognition of our ability to cause cultural change, I consider sustainability one of my core values. This experience has taught me to challenge the norm and think outside when it comes to solving the problem of making the world better for everybody. Society gets caught up in the “green” movement, however society needs to learn about “blue”. Blue is a new idea of a broader range of sustainability including social and cultural sustainability along with environmental awareness. I will continue to learn about sustainability in my Chemistry of Sustainability class next term where I can learn some of the science the subject. Posted below is a popular video to end the term that many people have already seen but I feel young professionals and students should watch everyday. I believe this inspiring video is a powerful example of communicating social, cultural and personal sustainability.
In our communicating sustainability class we have discussed strategies to teach children about sustainability and making the world a better place. Ideas about more classes, mentor programs, or more school gardens were always the immediate answers. I think that bringing back the popular 90’s superhero, Captain Planet, would instill environmental responsibility values in children. The show is based on five teenagers with special powers related to a function of nature: earth, wind, water, fire, and heart. When they five teens need help they call upon Captain Planet to come save the day. Throughout the entire show their is an underlying message about sustainability concluding in a direct message from Captain Planet about how they can be more environmentally friendly. Everybody knows how much children love superheros and TV shows. Captain Planet is a role model and hero in the eyes of our youth, and to my knowledge there is no children action show with a environmental focus. I think if Captain Planet made a comeback with a stronger underlying theme of sustainability, it would increase the awareness and excitement that our youth have about making the world a better place. The first clip is the intro followed by the first part of the first episode. The second clip is the closing scene from episode one where the characters speak directly to the audience about sustainability.
The power is yours!!!!
Matthew Knight Arena is not only a model of sustainability but also very strategically designed to enhance the fans experience. Since we wont be able to speak with the architects for the project directly, here is a video about how the design goals of the stadium during the ground breaking ceremony.
I have referenced LEED (Leadership in Energy and Environmental Design) in my analysis of sustainable sports venues as well as my Matthew Knight Arena project. I thought it might be useful to post a quick explanation video of who LEED is and what each level of LEED certification means.
What if we got rid of all disposable cups on a college campus? What if we made that same campus paper towelless? What if we created an event where the homeless cooked their own food? What if we started a social movement to change how people view sustainability? These are all radical ideas that were inspired by the belief that is a solution to every problem through creativity and strategy. Taking on difficult briefs and finding radical ways to initiate change has taught me a lot about the idea industry. I am confident that my colleagues and I can take any brief and can formulate and pitch at least three ideas that are worth considering in less than an hour. It taught me there are solutions to every almost every problem that exists; it just takes out of the box thinking until an idea arises that people will embrace. I have learned that the best ideas do not need to be logical from the beginning. If there is something of substance in a radical solution or creative idea then there are ways of making it realistic. We are developing power skills of communicating with people and with our ability we have the power to make difference in society, culture, and the environment.
The state of Oregon is ranked 3rd in the nation for “hungriest states” according to a report done by channel 9 news of Eugene, Oregon. With so many people in our own community that do not know where their next meal will come from, my communicating sustainability class decided to formulate and solve a brief regarding this issue in Eugene. Along with four MBA students, in half an hour we came up with a quick simple plan to change the culture of those who struggle to find food.
What if we created an event around feeding the less fortunate and using local resources to cause change by changing how the hungry view food and cooking. What if after every farmers market, an allotted amount of food is donated for the hungry people to cook afterward. The city and farmers would provide the cooking utensils, food and clean cooking area in order for the people in need to come cook. We think that inviting local chefs each week to come aid the people would create a fun and healthy atmosphere for people to come and be able to learn about cooking. This strategy empowers people which is a great way to cause change. The event would give people a new appreciation for food and teach them cooking skills with healthy and available food, as opposed to having their food cooked in masses by volunteers in food shelters. It would inspire creativity and could be a meal that people really look forward every week. The state of Oregon has done a lot to try to solve this problem but I believe the problem needs to be solved by cultural change and not just by opening another food bank.