In my Creative Strategist class I have teamed up with two classmates for a class project. Our mission is to find something compelling in the advertising world, research it, and create either a print poster or multimedia video. We met yesterday and came up with an idea not only to excel on the project but benefit our future. The first step we will take is finding campaigns we think are successful and analyze them. This step will force us to learn more about successful agencies and find out who they are or strive to be. Then we will attempt to interview people in the agency about the campaign. This step will help us network with successful professionals and have the opportunity to pick their brains. Finally, we will ask them about the creative process they took in order to create their final product. The final step will give us an understanding of how these experts think and come up with award winning ideas. I want to come out of this project with a greater understanding of advertising, and how the people who do it think. I hope our project turns out to be one of the most beneficial school project of our lives.
Last fall I purchased Tom Rath’s Strength Finder 2.0 book in order to find my strengths as I move forward into the professional world. I was very impressed with the results and found them to be an accurate description of myself. Below I have posted the top 4 strengths with quotes from each strength that describes how each applies to me.
- “You feel as if every day starts at 0. By the end of the day you must achieve something tangible in order to feel good about yourself” (Rath 37).
- “It brings you the energy you need to work long hours without burning out”(Rath 37).
- “It is a jolt you can always count on to get started on new tasks, new challenges. It is the power supply that causes you to set the pace and define the levels of productivity for your work groups”(Rath 37).
- “You live in the moment. You don’t see the future as a fixed destination. Instead, you see it as a place that you create out of the choices that you make right now”(Rath 45).
- “You are, at heart, a very flexible person who can stay productive when the demands of work are pulling you in many different directions at once”(Rath 45).
- “Transforming something strong into superb takes just as much effort but is much more thrilling”(Rath 137).
- “You polish the pearl until it shines”(Rath 137).
- “You know that you are able– able to take risks, able to meet new challenges, able to stake claims, and, most important, able to deliver”(Rath 157).
- “when you look at the world, you know that you perspective is unique and distinct”(Rath 157).
Last week my creative strategist class skpyed in an interview with Creative Director of Mother, Rob Baird. The interview was very interesting and he had lots of rich advise for us young professionals. One thing that stuck with me as we were talking about print ads. When had an idea for a print ad he would ask himself would I like to see this ad or are they just another annoying advertisement. This is simple advise but makes a lot of sense when thinking about creating print ads. So I stumbled-upon this website of 35 cool billboard ads from around the world. These “billboards” are extremely creative and something that I would want to see everywhere if I were the creative behind them. They show amazing brand awareness and probably have a great impact on the people who are experiencing them.
Last Spring, I teamed up with 3 other classmates to attempt to promote a fundraising effort for a new skatepark in the Willamette Valley. We called ourselves Cruise Eugene and created a multimedia piece as well as conducted a blog. My role in the project was putting the video together and the animations. We worked very hard on the project and received a great response for professors, classmates, and most importantly the local community. It was very encouraging to see our own work make a difference in a good cause. Enjoy!
One of my favorite activities as a child and when I have time today, are puzzles. I like starting with an idea or a vision, and working endlessly on it until it is complete. There is no better feeling then finishing a puzzle or project. However, one thing that I cant stand is when there is a piece missing. When a project is not perfect or complete I cant help my self to work on it until I am satisfied. One thing that my dad always said to me as a child and teenager was “If you going to do something, might as well do it to the best of your ability or not do it at all.” This quote has stuck with me and I have established it as a principle of mine as I have grown up and prepare for the professional world. I find this to be true when working on media projects in college classes. I have the ability to work hours on projects without losing my mind or stressing myself out. I am not scared of large projects or learning new technology just like I am not scared of a puzzle with difficult designs or an obnoxious about of pieces. Despite puzzles viewed as a leisurely toy, they are a good indication of determination and focus for larger scale projects. As I continue journey into the creative world I use hard work and the need to do things right to keep me competitive and motivated.
Advertising needs to be ready; a new opportunity has surfaced with the creation of in-home 3-D televisions. Although still relatively new, this new way of watching your favorite science fiction movie or root on your favorite sports team, is going to spark new creative ideas from advertisers. However, scientists are not going to stop at putting on large ugly glasses on your $3000 TV, to enjoy the 3-D experience. I would be willing to guess, we will soon have 3-D video games, phones, computers, YouTube, online media, digital communication, and even facebook. This new technology is going to throw another curve ball in the ever changing industry of advertising. This is very exciting news for the future of the industry. By embracing this technological breakthrough, messages will be able to reach out to consumers by actually reaching out to them.
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