What if we got rid of all disposable cups on a college campus? What if we made that same campus paper towelless? What if we created an event where the homeless cooked their own food? What if we started a social movement to change how people view sustainability? These are all radical ideas that were inspired by the belief that is a solution to every problem through creativity and strategy. Taking on difficult briefs and finding radical ways to initiate change has taught me a lot about the idea industry. I am confident that my colleagues and I can take any brief and can formulate and pitch at least three ideas that are worth considering in less than an hour.  It taught me there are solutions to every almost every problem that exists; it just takes out of the box thinking until an idea arises that people will embrace. I have learned that the best ideas do not need to be logical from the beginning. If there is something of substance in a radical solution or creative idea then there are ways of making it realistic. We are developing power skills of communicating with people and with our ability we have the power to make difference in society, culture, and the environment.


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